Today we were looking at the onboarding numbers and saw that lots of people were leaving before downloading the app. I removed two steps that didn't really add anything and changed the download CTA. After the release, downloads went up by 200%.
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Increasing app downloads by 200%
- Problem
- Users were dropping off before reaching the app download step.
- Action
- Removed two unnecessary onboarding steps and changed the download CTA.
- Result
- App downloads increased by 200%.
- Lesson
- Removing unnecessary steps improved the path to download.
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